If you are considering using any media to grow your business, here are my top 5 pointers to get you started:
1: Be clear on your business growth goals
2: Understand and be specific about who your ideal customer is (target audience)
3: Explore the most effective and most efficient ways to reach your target audience
4: Get your message in front of your target audience as often as you can
5: K.I.S.S. – Keep your marketing message clear and simple
Warwick Bennett is your local marketing and media consultant from the Manningham Leader and News Corp. Newscorp has come a long way in the last 5 years in this new world, and now have a holistic approach to reaching the audience your business needs both Online and Offline, using Print, Social Media, Search Media (Premium Google Partnership) and Online Targeted Display advertising techniques.