When you are in front of a customer or prospect, it is always best to find out what they are interested in before you talk to them about you and your products. Below is a great sales pitch for selling a mouse trap to a mouse except………
“A mousetrap is a specialised type of animal trap designed primarily to catch mice; however, it may also (intentionally or unintentionally) trap other small animals. Mousetraps are usually set in an indoor location, with cheese, where there is a suspected infestation of rodents. Larger traps are designed to catch other species of animals; such as rats, squirrels, other small rodents, or other animals.”
The mouse lost interest around “unintentionally” before he got to the cheese.
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